Monday, April 19, 2010

The Root Glass Company



Coca Cola Company launched a national competition in which bottle manufactures accross the United States would be ask to design a unique and distinctive bottle. The Root Glass Company of Terre Haute, Indiana came out with the curvy design of the bottle and won the competition in 1915. Earl R. Dean worked for the Root Glass Company as the bottle designer, and was the one who designed the famous contour of the Coca Cola bottle. Dean was inspired by a picture of a cocoa pod, and then created a pencil sketch of it. From the sketch, Dean designed the distinctive bottle that won the competition.

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